PRIVACY
STATEMENT
GENERAL
Lucas Education and
its subsidiaries are committed to respecting and protecting your
privacy. We have structured our web sites so that, in general, you can
visit Lucas Education on the Web without identifying yourself or
revealing any personal information.
When you choose to
provide personally identifiable information, we inquire as to whether or
not sharing that information with selected third parties, or using it
internally to target promotional offerings is acceptable to you. If you
wish to keep your information entirely private, we will seek to use the
information only to support your valued customer relationship with Lucas
Education
This statement
regarding the privacy of the personally identifiable information you
provide online is intended to address the five foundation principles of
fair information: Awareness, Choice, Accuracy & Access, Security,
and Oversight.
AWARENESS
Lucas Education
provides this Online Privacy Statement to make you aware of our privacy
policy, practices and of the choices you can make about the way your
information is collected and used. To make this notice easy to find, we
make it available on our homepage and from the bottom of every Lucas
Education web page.
What we
collect...
On some Lucas
Education web sites, you can order products or services, make requests,
and register to receive materials. The types of personal information
collected at these pages are name, contact and billing information,
transaction, and credit card information.
In order to tailor
our subsequent communications to you and continuously improve our
products and services (including registration), we may also ask you to
provide us with information regarding your personal or professional
interests, demographics, experience with our products, and more detailed
contact preferences. Some electronic newsletters record anonymous data
about articles you have expressed interest in.
Some Lucas
Education.com web pages use cookies, a data analysis technique. To learn
more, click here. How Lucas Education uses cookies.
How we use your
information...
Lucas Education uses
your information to better understand your needs and provide you with
better service. Specifically, we use your information to help you
complete a transaction, to communicate back to you, to update you on
service and benefits, and to personalize our web sites for you. Credit
card numbers are used only for payment processing and are not retained
for other purposes.
From time to time,
we may also use your information to contact you for market research or
to provide you with marketing information we think would be of
particular interest. At a minimum, we will always give you the
opportunity to opt out of receiving such direct marketing or market
research contact.
Who we share
information with...
Lucas Education will
not sell, rent, or lease your personally identifiable information to
others without your permission. Unless we have your permission or are
required by law, we will only share the personal data you provide online
with other Lucas Education entities and/or business partners who are
acting on our behalf for the uses described in "how we use
it". Such Lucas Education entities and/or business partners,
including those in the United States and/or any other countries, are
governed by our privacy policies with respect to the use of this data
and are bound by the appropriate confidentiality agreements.
Data collected
online may also be combined with information you provide when you
register your ownership of Lucas Education products.
CHOICE
Lucas Education will
not use or share the personally identifiable information provided to us
online in ways unrelated to the ones described above without first
letting you know and offering you a choice. As previously stated, we
will also provide you the opportunity to let us know if you do not wish
to receive unsolicited direct marketing materials from us and we will do
everything we can to honor such requests.
ACCURACY
& ACCESS
Lucas Education
strives to keep your personally identifiable information accurate. We
will make every reasonable effort to provide you with access to your
information so that you may view, update or correct your information. To
protect your privacy and security, we will also take reasonable steps to
verify your identity before granting you access or enabling you to make
corrections.
Links to third party
web sites on the site are provided solely as a convenience to you. If
you use these links, you will leave the Lucas Education site. Lucas
Education has not reviewed all of these third party sites and does not
control and is not responsible for any of these sites, their content or
their privacy policy. Thus, Lucas Education does not endorse or make any
representations about them, or any information, software or other
products or materials found there, or any results that may be obtained
from using them. If you decide to access any of the third party sites
linked to this site, you do so at your own risk.
SECURITY
Lucas Education is
committed to ensuring the security of your information. To prevent
unauthorized access or disclosure, maintain data accuracy, and ensure
the appropriate use of information, we have put in place physical,
electronic, and managerial procedures to safeguard and secure the
information we collect online. We use encryption when collecting or
transferring sensitive data such as credit card information.
OVERSITE
If you have comments
or questions about our privacy policy, please complete the feedback Web
form, and select "Privacy" as your subject category.
HOW
LUCAS EDUCATION SYSTEMS USES COOKIES
A cookie is a piece
of text asking permission to be placed on your computer's hard drive. If
you agree, then your browser adds the text in a small file. The purpose
of a cookie is to help us analyze web traffic or let us know when you
visit a particular site. Cookies allow a web application to respond to
you as an individual. By gathering and remembering information about
your preferences, the web application can tailor its operation to your
needs, likes and dislikes. For example, when you visit an electronic
store, a cookie makes it easy to shop by allowing you to drop things
into a shopping cart; the cart itself is not the cookie, the cookie is
placed on your hard drive and keeps track of your cart versus others' in
use at the same time.
Lucas Education uses
traffic log cookies to identify what pages are being used and which ones
aren't. This helps us aggregate and analyze data about web page traffic
and make improvements to Lucas Education web sites to better meet
customer needs. In this case, Lucas Education uses this information only
for statistical analysis purposes and then the data is removed from the
system. That is the case of many of our support and information-sharing
pages and forums. Denial of a traffic log cookie should not prevent you
from using one of these sites.
A few Lucas
Education web sites use temporary cookies as part of the customer web
navigation experience, tracking unique IDs for that particular web site
session only. Examples are product registration sites. This cookie, by
itself, only tells us that a previous Lucas Education visitor has
returned. If you deny the cookie, you can still use the site
anonymously. At Lucas Education shopping, you will receive a persistent
cookie. Customers can browse with cookies turned off, but you can only
purchase if you accept the cookie. Lucas Education InfoAgent uses cookie
technology to assign and place an identifier unique only to you, placed
on your computer. When you register for the subscription service, it
ensures that you are accurately identified and linked with your
registration data. The InfoAgent also uses a temporary
"authentication" cookie to assure secure access to your
personal information by you alone (completed with user name and
password).
Overall, cookies
help us give you a better web site to use, by letting us monitor what's
working and what isn't through site traffic analysis. Lucas Education
wants to be sure you understand that accepting a cookie in no way gives
us access to your computer or any personal information about you, other
than the data you chose to share with us. This practice is strictly
enforced. We know that a lot of people have concerns about cookies, but
in talking with many of our customers, we believe that the benefit we
both gain from their proper use is worthwhile. We value the
relationships we have with our customers, so we respect these concerns.
Lucas Education works to continuously improve the Lucas Education com
web experience and personal data privacy policy and practices.
You may set your web
browser (Microsoft Internet Explorer or Netscape Navigator) to notify
you of cookie placement requests or decline cookies completely. You can
delete the files that contains cookies; those files are stored as part
of your internet browser.
©
1996-2003 by Lucas Education. Lucas Education and Doctor Memory
are trademarks of Jerry Lucas, all rights reserved. All other
trademarks, tradenames and/or service marks are the property of their
respective holders. Although all information and prices contained herein
are obtained from sources deemed to be reliable, Lucas Education assumes
no responsibility for the accuracy of the information and no liability
for any errors and/or omissions. All information is subject to change
without notice. Privacy
Statement
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